3 Ways Gree Leads Innovation as the World’s Largest Air Conditioning Manufacturer


One of the greatest innovators of our time, Steve Jobs, was famously quoted for saying, “Innovation distinguishes between a leader and a follower.” He went on to say, “it’s about the people you have, how you’re led, and how much you ‘get it.'”

At Gree, we have an ongoing commitment to innovation, led by our people, who are foundational to who we are and what we do.

We proudly employ more than 90,000 individuals worldwide. Innovative people and technology are the driving force behind our brand, which has allowed us to expand nationally and globally, once again landing Gree on the elite list of Forbes Global 500 Companies. With $30 billion in annual sales worldwide, Gree is the quintessential sleeping giant in the ductless air conditioning space and strategically poised to continue to break boundaries based on its advanced technology and growth trajectory.

To innovate effectively, companies need an innovation strategy. This strategy includes a commitment to policies that achieve a specific goal. As Elon Musk once said, “People work better when they know what the goal is and why.”

At Gree, our goal and “why” are clearly defined –– to innovate and create new ways to help people live well and stay comfortable no matter where they live, work, or play.

Innovating with People, Products and Partners

1. PEOPLE: Technology created by people for people.

Human capital is the lifeblood of every organization. We understand our talent is our key competitive advantage at Gree. Our people breathe life into our products every day, and our customers recognize and value that. Without our loyal customers, we wouldn’t be where we are today.

Our people create technology and implement the procedures and processes to keep us at the forefront of our industry. This is why we are so passionate about what we do at Gree. We are making an impact by changing people’s lives for the better –– technology created by people, for people.

Leading the Way

From our humble beginning in 1991, Gree has grown to more than 90,000 strong across the world (even more than Sir Richard Branson’s Virgin Group, which employs 56,000 worldwide). With three research institutes, nine product development centers, more than 300 labs and 5000 engineers, our entire team is committed to finding newer and more efficient ways to keep our customers comfortable, healthy and productive.

Our Customers Trust Us

More customers trust Gree than any other HVAC manufacturer. Gree makes one of every three air conditioners in the world. That’s a distinction of which we are very proud. Residentially, we’ve created wonders of technology that are contemporary, beautiful and efficient. Every day, more than 100 million customers stay cool with Gree air conditioners.

2. PRODUCTS: We build products that change people’s lives.


We know we are impacting lives at Gree, and that’s what drives us every day. We understand efficiency is essential in business. That’s why we create comprehensive products with consistent top-level performance. Our ductless systems and high-tech air filtration features expel energy waste and help eliminate bacteria and viruses — ensuring a comfortable, healthy and productive environment that supports the whole team.

Led by R&D Rigor

At Gree, we deliver solutions born from the latest technology, but with your comfort in mind. We believe it’s our combination of intensive R&D, passionate customer service and a commitment to doing the right thing as a global citizen that makes us stand out from the competition. Innovation is in our DNA. Part of our responsibility is being mindful of the world we live in, which means we’re committed to using innovation to design more eco-friendly air conditioners. Every year we commit 3% of our budget to R&D. As a pioneer in the air conditioning industry, our R410A Refrigerant is eco-friendly.

Quality You Can Count On.

We value reliability just as much as our customers. For that reason, our unparalleled testing, expansive vertical integration and innovative manufacturing ensure superior products that simply work.

Cutting-Edge Technology

Gree boasts the latest in inverter-driven compressor technology — up to 38 SEER, engineered to reduce up to 65% of your heating and cooling energy consumption while sustaining high-performance standards. Live comfortably while reducing your utility bills and environmental impact.

The Gree Difference

Gree is an innovative thought-leader in the HVAC industry and is always looking to expand and improve our already impressive product line. Our smart products continue to grow the Gree brand and solidify our role and place as leading the world’s largest specialized air conditioning company integrating R&D, manufacturing, sales and service. Benefits include low standby energy consumption, energy-savings and eco-friendly technology.

Comfort and Wellness, it’s What We Do

Nearly three decades ago, Gree set out to make the world a cooler place. To this end, we’ve become a global leader in air conditioners, developing some of the most advanced commercial and residential air conditioners in the world. Gree is now the world’s largest specialized air conditioner company integrating R&D, manufacturing, sales and service. It’s our mission to innovate.

A Global Citizen of the World

Today, we’ve developed some of the world’s most energy-efficient and technically advanced air conditioners. From the 2008 Beijing Olympic Games Media Village to the 2010 Africa World Cup, Gree helps people stay comfortable in the most extreme environments.

3. PARTNERS: We are always thinking big and thinking ahead.

Who would have predicted we would be amid a worldwide pandemic in March of 2020? At Gree, we are always thinking big and always thinking ahead. We had already been working on our Virtual Reality (VR) HVAC training before COVID-19 hit. We were researching strategic and smart ways to scale training, with new beneficial tools for our contractor base.

We unveiled our VR Gree training demo at AHR Expo Jan 31 – February 3, 2020, in Orlando. We are continuously looking for ways to be proactive with our customer’s needs and stay at the forefront of technology. That means always looking to align with the right partners — case in point, our recent partnership with Interplay Learning. Our collaboration with Interplay Learning began in 2018 and has taken our training to untethered territory. We have already reached hundreds of contractors who have participated nationwide using this cutting-edge training technology from their home or business.

We are thrilled to partner with this like-minded software company that is mission-focused on delivering the world’s most scalable and effective trades training.

Why Partner with Gree?

Delivering an efficient world should not only be attainable, but easy and affordable in doing so. For more than 20 years, Gree has manufactured HVAC products for many of the world’s most respected brands, trusted to manufacture high-quality products that push the limits of features and design. Gree also creates state-of-the-art products for our brand and directly sells to our customer base through our worldwide partnerships.

We look forward to continuing to think big and think ahead. We are committed to supporting contractors today, tomorrow and future generations of HVAC professionals for decades to come.

To learn more about Gree’s innovative people, products and partnerships, visit GreeComfort.com.

About Gree

Gree is the world’s largest residential air conditioner manufacturer. The Company offers two types of air conditioner: household air conditioners and commercial air conditioners. The Company distributes its products worldwide under the brand name of Gree. To learn more, visit GreeComfort.com and please follow Gree’s social media channels here: Facebook, LinkedIn, Instagram, Twitter, YouTube.

Cindy Metzler

Gree Marketing Consultant

Cindy Metzler is a strategic marketing/PR professional with 20-years of expertise in the HVAC sector. Her company is Omm Media has been helping businesses grow for nearly two decades.